Planogram Compliance
A planogram is only effective if it is reflected correctly on the shop floor at implementation stage and for the time it remains ‘live’ in the store environment.
A shelf display that does not reflect the planogram can result in out of stock products, incorrect product placement and customer confusion, all of which can result in lost sales.
Our merchandising teams know that the ‘planogram is king’ and layouts must reflect the design. After implementation we can support you with planogram compliance checks, through field marketing activity, which will ensure that products are given every opportunity to meet target sales.